Fashion brands and crisis!!

This is a continuation blog for the previous one, check it out if you haven't already -

As I talked about the textile crisis and how you can shift your fashion choices to make changes, in turn moving towards a more sustainable lifestyle.

Image source: bbc

Today we will be recognizing a few brands which are constantly trying their best to move towards a more environment friendly shopping experience.

The Brand which tops this list is Hennes & Mauritz i.e H&M

1. H&M

H&M has started offering recycling services at more than 4,200 stores to prevent their customer's unwanted clothing from reaching landfill. H&M was the first fashion company to have a clothing collection initiative worldwide.

Image source: Chargedretail.com

H&M accepts textiles old or new, from any brand, then sends them to the nearest recycling plant. For every bag of textiles customers drop off, they receive a discount card for 15% off their next in-store purchase. According to H&M, the brand collected 20,649 tons of textiles for reuse and recycling in 2018, 16% more than the previous year and equivalent to 103 million T-shirts.

2. The North Face

To reduce their environmental impact, The North Face encourages people to drop off unwanted clothing and footwear at participating stores. Through its Clothes The Loop program, The North Face accepts and sends the apparel to Soles4Souls, whose mission is to create sustainable jobs and provide relief through the distribution of shoes and clothing.

Image source: treehugger.com

In exchange for their donation, customers will receive a $10 reward toward their next purchase. So far, customers have brought in 95,000 pounds of clothing and footwear to be reused and/or recycled.

3. Ecoalf

You would never know by the look of their clothing, but Ecoalf creates their textiles from used fishing nets, coffee grounds, plastic bottles, and other recycled products. Ecoalf's mission is to create the first generation of recycled products with the same quality and design as non-recycled products. The brand hopes to prove that it is not necessary to use our planet's natural resources carelessly.

Image source: wikipedia

In their ongoing efforts to reduce the consumption of natural resources, Ecoalf has taken over 500 tons of waste from the bottom of the ocean, recycled over 120 million plastic bottles, and developed over 300 fabrics and turned them into top quality garments.

4. Zara

Zara, which started installing collection bins during 2016 in stores across Europe, says it will soon have completed installation in all of its stores across China. The Inditex brand is donating the collected clothing to charities including the Red Cross.

Image source: The independent

5. Nike

Move to zero is Nike's journey towards zero carbon and zero waste to help protect the future of sport and give their contribution towards environment sustainability.

Image source: pinterest.com

Apparel labelled "Sustainable Materials" is made from atleast 50% recycled content and shoes with the same label are made from at least 20% recycled content by weight.

Finally, we must ensure the recycling of our own clothes. Of course, fashion starts with us, consumers and ends with us. The power to change is in our hands. And, when brands are trying to help, we should be first to act.

Hope you liked the blog and if you did, feel free to comment down below!

Until next time <3